Improving the Loyalty of Online Transport User Trough Brand Image, Brand Awareness, and Brand Trust

This study aims to analyze the influence of brand image, awareness and trust on loyalty grab bike users. Maintaining customer become focus this since it is a crucial aspect any company, including online transportation company survive in tight competition. research quantitative study, using sample 75 users as respondents, who represent area Jakarta, Bogor, Depok, Bekasi population study. The data collected from questionnaires distributed via google form were analyzed SPSS. results indicate that image does not have significant Moreover, well. Furthermore, partially positive On other hand, simultaneously With limitation area, future may develop wider different or area.